Our Story

Founded in the legendary summer of 2024 by two guys who preferred tackle boxes to textbooks, our business proof that you don’t need a corporate skyscraper to make killer lures—just two messy basements and a shared obsession with fishing. We started this journey at ages 12 and 14, and now at 14 and 16, we are still handcrafting every single lure, designing our own website, and running the entire show ourselves. While we are still getting the hang of the business world, our ultimate goal is to boost our sales so we can reinvest every dollar into better gear and better products for you. We might still be dodging our parents' rules about keeping glitter and paint off the basement floor, but we promise our lures will help you catch fish—even if we're still figuring out how to balance shipping logistics with high school.